
|
Take a New Look at PR in 2010 Easy Answers to Your Tough PR QuestionsIn an information-driven age, most companies have a story worth telling, people who are ready to help tell it, and audiences who will listen. PAVE PR offers guidance to common questions that may keep people from using public relations to build their businesses:
The answers to these questions are easy. And they just might persuade you to make a PR move today. What will a PR program do for my company?
How do I measure the effectiveness of PR?
How do I make room for PR in my budget?
Now's the Time to Invest in Your BusinessPeople still buy necessities such as food, utilities, home goods and healthcare even in tough economic times. If your business is working in or with these industries, you could benefit from a PR investment. Small businesses, corporations and non-profits are outsmarting competitors by investing in PR while others in their industry are making the knee-jerk move to cut spending. Here are some ways to get your efforts into focus before your competition wises up.
It's Not too Late to Make These ResolutionsThe first month of the New Year is halfway over, but you still have time to commit to making cost-effective moves that can help your organization get noticed. Resolve to get involved in social media. Using social networks as a complement to your traditional efforts gives you a broader reach. Tools such as Twitter, Facebook, Linked In, Wikipedia, blogs and customer reviews are good places to start. You can start with one initiative that makes sense for your business. Here's an interesting article about how LEGO went from a "company-centric" culture to a "customer-centric" culture by listening to its customers: http://smartblogs.com/socialmedia/2010/01/08/legos-mind-shift-from-company-to-consumer/ Resolve to evaluate your efforts. Put measures in place like Google Analytics. This and other tracking measures can help you evaluate Web site impressions, click-throughs, conversions to sales, and campaign ROI. Armed with this feedback, you'll have the information you need to make smart decisions.
If you would like to ramp up your PR efforts in 2010, contact Neely Turlington at (336) 721-1021, ext. 1015 (neely@paveways.com) or Kristin Eckart at (336) 721-1021, ext. 1014 (kristin@paveways.com). |
PR Newsletter January 2010 |
Reputation Management Articles |
PR Newsletter October 2009 |