Hanesbrands asked PAVE to create a high-quality, visually engaging video to help sell in a new product innovation idea to some important clients. The video, which had to incorporate rough focus group footage, package art and royalty-free stock imagery, was smoothed out in the editing room utilizing custom graphics, a professional voice-over and a custom music track.

The result was a documentary-style video presentation that succeeded in creating breakthrough opportunities for the marketing group while educating the all-important internal audience to new product innovations.