BB&T was launching a new division targeting the affluent. Our input began with strategic direction, naming, tagline and identity. We were tasked with creating the overview brochure and the associated family of sales collateral, including coordinating the production of a major photo shoot. PAVE's role expanded to include development of the division's Internet and Intranet presence as well as an online company-wide education campaign that generated tens of thousands of impressions. The launch of the Wealth Manage­ment division was seen as a tremendous success within the bank and within a year was managing $10.2 billion in assets.

"Over the past couple of years and on a very diverse group of important projects you guys have consistently delivered exceptional creative and insight. What I like best though is the way your team works together and incorporates comp­etencies in traditional design and marketing with hi-tech interactive solutions. I feel like I get a lot of smart creative folks sitting down with me and thinking about all angles of my project. Thanks for another job well done!"

David Delbene
Vice-President, Financial Services Marketing
BB&T